Dr. M. Heche's Reception: A doctor's waiting room, not a hearing aid shop.
- Lots of flyers, etc. B2C communication in this environment doesn't really work that well. The presentation is bad and the material doesn't look that engaging.
- The Girafe is Siemens branded. Also, writing pad paper is Widex labelled. Lots of notes were stuck on the reception area with scotch tape.
Opportunity
- Opportunity to better present the office space?
- Phonak branded sticky notes paper?
In this reception, patient were greeted with a mini museum of hearing devices. Apparently some patients still use some of them!
In this reception, manufacturer materials were within reach of patients.
In the reception below, the decoration gave away that they were treating mainly low income patients. They did offer a small cup of coffee to anyone who walked in.
Distraction at the reception is important. The TV creates a difference by animating what otherwise would be a lonely location.
Patient distraction is important. However, I hardly saw patients waiting. Audiologists have time to treat their patients and the patients don't have to wait much.
Dr. Servedio's reception was one of the most appealing one. It offered candies, free pens and magazines to read. Manufacturer brochures where 'hidden' on the side of reception.
Miracle Ear's store inside of Sears offers free hearing screening and assessment. Unfortunately, Audiologist only work three out of five days in the week.
At the reception of this Norwalk dispenser the manufacturer brochures were stored behind the counter. No patient could access them...
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