"I don't really feel like brands help me on this."
After spending a day with Ritesh in his clinic, I notice patients asking questions on certain features and hearing aid options.
Him and his assistant then rummage around their Phonak folder looking for the material (where they are also housing other competitor information.
"I appreciate the seminars, because they on-board me onto new products/services, but what I don't feel brands do is help me deal with my customers on a personal level." How so? Certain clients have needs, preferences etc, I wish there were an easier way to pick through the sea of options to fit them with the best possible choice."
"I can't emphasize enough how much my clients ask to see the product and know what they look like with it on, and unfortunately I don't always have models with me - - I often have to explain it to them, but find myself picking the same three models I usually recommend, simply because they are what I know, and am used to. I don't want to look bad, if I can't explain newer technologies or even worst if a patient comes back with a problem and I don't know how to deal with it vs coming in and me having to ask a specialist from the manufacturer.
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