Neil questions what companies are really doing in their marketing efforts to help him “If a company advertise a device through a support group, I always question whether they are helping patients to take professional advice and comply with it, or are they causing unnecessary and expensive medical requests from patients to their doctor.”
“Equally outcomes for physicians are ignored. Some have forgotten that marketing too needs an active ingredient: something with the customer that actually helps solve their problems and goes one step further than just providing the obvious solution. Otherwise why would the customer want to engage?
“Talk to physicians about their day and they will probably mention throughput rates or frustrations with patients. This is not aligned with marketing campaigns who’s objective is usually not to listen, but to bombard.
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